A Product Design Sprint (invented by Google Ventures) is a 5-phase exercise which uses design thinking to reduce the inherent risks in successfully bringing products to market. We’ve done many product design sprints and have made them a standard part of our consulting engagements.
Participating in a Design Sprint orients the entire team and aims their efforts at hitting clearly defined goals. Sprints are useful starting points when kicking off a new feature, workflow, product, business or solving problems with an existing product.
Integrating design sprints and design thinking into our product development process keeps us aligned with our goals, and helps us invest our time and money wisely.
With Design Thinking, we use empathy to see the world through our customers eyes and understand their problems as they experience them. There may be many technological, financial, political, religious, human, and social and cultural forces involved. It is our job to develop a holistic understanding of these problems and forces and contextualize them in a greater world schema.
In addition to our own perspective, we aim to understand the perspectives of as many other people as possible to better diversify our understanding.
Creativity is opportunity discovery. We use creativity to generate insights and solution concepts.
The most creative solutions are inspired by unique insights and intersecting perspectives. Empathy, as described above, empowers our ability to understand different perspectives and be more creative.
Collaboration inspires creativity. More perspectives, ideas, and insights lead to more opportunity.
Creativity is the focus of Phase 2 (Diverge), but is present in all phases (developing prototypes, testing/interviewing, researching/observing, creating experiments, etc.)
We use rationality to fit solutions to the problem context through experimentation, testing and qualitative/quantitative measurements. This is the primary focus of Phase 3 (Converge) and Phase 5 (Test and Learn).
Design Thinking should pervade all of our processes outside the design sprint as well, from engineering to marketing to business development. In a complex business ecosystem design thinking can be used as a holistic approach to facilitating and maintaining a symbiotic relationship with your customers.
The Sprint Phases
A typical length for a project kick-off sprint is five days, with each day representing a different phase.
This timeframe is not rigid and should adapt to the specific needs of the problem. For example, some phases may need more than a full day and others may need less.
The aim is to develop a product or feature idea into a prototype that can be tested to help us fill our riskiest knowledge gaps, validate or invalidate our riskiest assumptions and guide future work.cash management account program management content management merrill lynch wealth management pain management clinic near me miami management which of the following is true about the management of conflicts of interest? sql management studio download rize property management square enix account management id.sonyentertainmentnetwork.com id/management/ information systems management kellogg school of management how do you spell management frontline absence management center for nonprofit management sheaff brock money management tidewater property management defining risk management project management resume sport management degree project management apps disk management management style what is supply chain management practice management which item is included in the nims management characteristic of accountability? sbm management content management system stream management windermere property management tax form management empire property management intel(r) management engine components elliott management project management app targeted temperature management waste management louisville ky project management app middle management annaly capital management stock lobos management ems management waste management bulk pickup risk management pain management doctors frontier property management southern management rentals trestle management the society management classroom management project management academy management information systems time management games management planner cable management social media management tools sql server management studio asset management company rental management property management albuquerque supply chain management jobs classroom management plan supplier relationship management keystone property management northwoods property management enterprise management incentive organizational management fidelity cash management account project management training omni property management business process management customer experience management resource property management rental property management waste management recycling southern management rentals rushmore loan management services hudson home management management accounting what is consultancy management category management millennium management compass property management performance management sport management waste management salary health information management salary long term capital management alpine property management management synonym conflict management styles foothills property management army learning management system pinnacle property management red light management boise property management partners property management waste management open 2021 sport management southern management property management visalia ca kw property management music management receivables performance management grs management solano property management realpage utility management real page utility management p&l management office management jobs near me hospitality management pain management doctor near me total property management