A Professional Approach to Product Development
Product development is the process of creating a new product to be sold by a business or enterprise to its customers. In the document title, Design refers to those activities involved in creating the styling, look and feel of the product, deciding on the product's mechanical architecture, selecting materials and processes, and engineering the various components necessary to make the product work. Development refers collectively to the entire process of identifying a market opportunity, creating a product to appeal to the identified market, and finally, testing, modifying and refining the product until it is ready for production. A product can be any item from a book, musical composition, or information service, to an engineered product such as a computer, hair dryer, or washing machine. This document is focused on the process of developing discrete engineered products, rather than works of art or informational products.
The task of developing outstanding new products is difficult, time-consuming, and costly. People who have never been involved in a development effort are astounded by the amount of time and money that goes into a new product. Great products are not simply designed, but instead they evolve over time through countless hours of research, analysis, design studies, engineering and prototyping efforts, and finally, testing, modifying, and re-testing until the design has been perfected.
Few products are developed by a single individual working alone. It is unlikely that one individual will have the necessary skills in marketing, industrial design, mechanical and electronic engineering, manufacturing processes and materials, tool-making, packaging design, graphic art, and project management, just to name the primary areas of expertise. Development is normally done by a project team, and the team leader draws on talent in a variety of disciplines, often from both outside and inside the company. As a general rule, the cost of a development effort is a factor of the number of people involved and the time required to nurture the initial concept into a fully-refined product. Rarely can a production-ready product be developed in less than one year, and some projects can take three to five years to complete.
The impetus for a new product normally comes from a perceived market opportunity or from the development of a new technology. Consequently, new products are broadly categorized as either market-pull products or technology-push products. With a market-pull product, the marketing center of the company first determines that sales could be increased if a new product were designed to appeal to a particular segment of its customers. Engineering is then asked to determine the technical feasibility of the new product idea. This interaction is reversed with a technology-push product. When a technical breakthrough opens the way for a new product, marketing then attempts to determine the idea's prospects in the marketplace. In many cases, the technology itself may not actually point to a particular product, but instead, to new capabilities and benefits that could be packaged in a variety of ways to create a...green dot prepaid card green algae green gold green and blue make green seasoning olive green color green flame blade 5e green hair anime girl green garden john deere green green accent chair green formal dress why is my poop dark green eva green naked where is green bay bowling green university green velvet sofa green state green valley lake green takis green cardigan american green tree frog gregory green how much caffeine in green tea green silk dress green skirts green beans calories green stink bug jordan 1 turbo green green boots mount everest menards green bay are scallions green onions girls with green eyes green coffee breastfed baby green poop gretna green green maxi dress dark green eyes pokemon green orange white green flag green vaginal discharge green coffee beans green high top converse green pharm green diamond green zebra green mountain national forest green alcohol dark green converse lean and green recipes green corner green cab garlic green beans weather bowling green ky long green dress green vibrance colors that go with green gang green girl with green eyes brian austin green girlfriend green gord green bay packer game pickled green beans green characters carbs in green beans cira green green butterfly green juice near me ac green new balance 550 green hunter green scrubs target green bay bowling green ky weather bowling green basketball the green man six sigma green belt klondike solitaire green felt