Product Design and process Design

How do companies go from a written document filled with strict deadlines and cost estimations to imaginative, well-thought-out products on the shelf? They do it with the help from a team of creative, disciplined and professional designers. Earlier we looked at part one of the industrial design process related to defining […]

How do companies go from a written document filled with strict deadlines and cost estimations to imaginative, well-thought-out products on the shelf? They do it with the help from a team of creative, disciplined and professional designers.

Earlier we looked at part one of the industrial design process related to defining a product in its earliest stages. The following article builds on that by discussing the role of designers and the initial concept design stages they go through. These stages allow them to pour their imagination and ideas from their minds into a tangible, coherent set of thoughts and sketches.

Concept Design

In most companies, designers work to a design brief, product specification or play specification that guides their designs. These guides include some visual and written direction about an initial product opportunity that’s been identified. It’s then the designer’s role to make these ideas a reality.

A professional designer has the ability to provide a large variety of designs in a quick and efficient manner. Many people can draw one or two ideas, but when asked to elaborate or iterate they often fall short. What separates the true design professional is depth and breadth of their presented ideas and vision in a clear and concise manner.

Concept design generally means the use of hand-drawn or digital sketches to convey what’s in a designer’s mind onto paper or a screen. It can, however, also include sketch models or shape and form studies in a variety of mediums such as paper, plastic-card, cardboard, clay or foam. Digital sketch models are also a good way to explore early ideas, along with digital and hand-built mechanisms.

Draw from Your Imagination

There are a wide variety of ways to convey ideas, from hand sketches, block-in silhouettes and rough scribbles to thorough drawings, turnarounds and detail views. Call-outs are often added, further highlighting features of note or ideas that may not be immediately apparent.

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